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City’s new residence brand, motto plan to tell the world Winnipeg is ‘produced using what’s genuine’

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The travel industry and promoting rebrand a sign of approval for city’s imagination, innovation: Economic Development Winnipeg CEO

Another promoting effort will before long show up in cinemas, on TV, on the web and in virtual entertainment, pointed toward drawing more travelers, ability and venture to Winnipeg by persuading them the city is “produced using what’s genuine.”

Monetary Development Winnipeg and Travel Manitoba declared “Winnipeg: Made based on what’s genuine” as the city’s new trademark and put marking drive on Wednesday.

The marking “will be utilized to showcase our city to the world and draw in additional ability, speculation and guests,” while endeavoring to epitomize and reflect something veritable that characterizes the city and its kin, the turn of events and the travel industry organizations said in a news discharge.

The motto comes from “a realness and earnestness to how Winnipeggers discuss this city,” the delivery said.

“I’ve constantly said that Winnipeg is ready for an open door as a work environment, visit and carry on with work,” Dayna Spiring, president and CEO of Economic Development Winnipeg, said at a Wednesday news gathering to send off the rebrand.

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“We should be envoys for this city, to be clearly and pleased about Winnipeg — what it offers us, our families and our future.”